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Outbound IVR for Monitoring Mid-day meal scheme in India

Recently, I came across an interesting article about usage of IVR in Economic Times, India. This was about simple outbound IVR used for monitoring one of the largest welfare scheme in India, Mid-day meal scheme. In this scheme, students in primary schools in India are offered free meals!

This welfare scheme has been successful in India and it has increased enrollment of students in primary schools, improved attendance as well as reduced drop outs.

Interesting Outbound IVR

According to the article, most populous state in India, Uttar Pradesh, is experimenting with IVR ( Interactive Voice Response) system to monitor implementation of Mid Day Meal scheme. After mobile phone boom in India, telephone connectivity has reached almost all villages, small towns in India. Outbound IVR makes outgoing to calls automatically during midday to teachers of primary schools and prompts to enter number of students present on that day. Their response is recorded using DTMF (Dual Tone Multiple Frequency) or telephone keypress and recorded in government website automatically.

This interesting outbound IVR application is implemented by Knowlarity Communications Pvt. Ltd.

This is another example of how IVR can used to monitor welfare schemes by governments.

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{ 4 comments… add one }
  • Contact Bridge Ites February 2, 2011, 5:41 pm

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