As per recent reports, VoIP is likely to be allowed in India by next month. “India’s Telecom Commission has approved allowing voice over Internet protocol (VoIP) services under the National Telecom Policy (NTP), 2012, in a move that is aimed at making telecom services more affordable”, the report says.
I think, this is huge news for many stake holders in IVR ( Interactive Voice Response) world! It will immediately give a boost to voice calling and most probably, people may not like to use Missed Call any more! The immediate question is, are CTI board manufacturers going to see jump in sales of their VoIP products ?
Here are my thinking how this new may have impact on IVR business in India :-
1. Boost to Hosted IVR as well as Cloud Telephony
With VoIP in India, hosted IVR as well a Cloud Telephony would get a much needed boost. Also, it will help established cloud telephony service provider like Aculab or hosted IVR provider like Message Technologies Inc. enter into the Indian market with 650 million plus telephone users! With their presence in India, the quality of IVR service may improve and they may also get access to more skilled manpower to develop various application using their platforms.
Developers would be able to test their application just by using their PC or laptop on VOIP, without having to spend extra money for making an TDM telephonic call!
2. Increase of sale of TDM-VoIP Gateway
It must be a good news for CTI manufactures, specially for Dialogic which is rumored to be facing some financial issues. I think, CTI manufacturer will be able to increase their sales by selling new products VoIP-TDM Gateways or licensees. Almost all major CTI manufacturers like Dialogic, Aculab, Sangoma, have impressive product line using VoIP technology, but missing Indian market.
Allowing VoIP in India should help them sell their VoIP products in India.
3. Fall of Price Bulk Voice Call and Click To Call
Most probably, voice call rate is the lowest in India at present, still many people find the rates higher than VoIP counterparts. So, with VoIP, the call rates for bulk voice messaging as well as Click To Call service may fall more. This in turn may see growth of their usage.
4. IVVR may also get a boost
Interactive Video and Voice Response may also see increase its usage as this service would be now accessible legally from a PC or laptop too! It was other wise a exclusive privilege of smart phone owners with deep pocket for making video calls!
On downside, most probably, Missed Call may not be as attractive as it used to be!
Most probably, customer will be the ultimate beneficiary in many fronts! But I hope, this will also help IVR industry as a whole.
These are my thinking, any feedback would be highly welcome!