Outbound IVR : Interesting Implementation

Recently, I have come across some interesting outbound IVR ( Interactive Voice Response System) implementation. While it may not be the best outbound IVR arrangement, but it sure is the cheapest and most reliable in the circumstances in India. Just to mention, majority of the outbound IVR applications dial out a number, plays a recorded message and disconnect. It does not capture any response from the called party.

OUTBOUND IVR Implementation in India

How is this outbound IVR implemented ?

It uses a EPABX ( Electronic Private Automatic Branch Exchange ) which has minimum one PRI card in it as well as few FXO/CO lines. Then it uses normal SIM ( Subscriber Identity Module) of all available GSM operators available in India ( GSM Cards available on many EPABX models in India). There are also few equipment called “E1 PRI ISDN GSM Gateway” which allows connecting multiple SIMs at one end and E1/PRI link at the other.

Apart from this, it uses normal CTI board with E1/PRI connectivity and one smart outbound IVR with database connectivity.
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IVR 'ShortCode' and Revenue Sharing

What is IVR short code ?
IVR (Interactive Voice Response) short code can be defined as special telephone number which has ‘less’ digits in it than traditional full length telephone number. This kind of special ‘short code’ are mainly used for special purposes like customer care for telephone/mobile subscribers, VAS ( Value Added Service) access either SMS/MMS ( Short Messaging Service/Multimedia Messaging Service) or IVR based, public utility services etc.
With recent ‘VAS boom’ all around the world in telephone and mobile industry, short-code has become quite well known and many people want to ‘have’ it! While, short code is nothing but telephone number with less number of digits in it, it has become very special special as it is always associated with some special service as well as special charging for calling to it! For any VAS short code, it is charged premium while for any customer care service, it is free of charge for the caller.

Different countries have different policies about short code used for IVR access or SMS/MMS access. Normally any short-code has length of 5 digits and can have customisable suffix for specific service.

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