What is automatic call back systems ?

Automatic call back service can be defined as calling back by customer care department of some organisation to its client when it is unable to attend the call by the client or solve the clients problem satisfactorily and make a follow up call later. Call back service is employed majorly in a situation when all agents are busy in a call centre and unable to attend an incoming call.

Caller gets disconnected or gets an information before disconnection that she would be called back in some fixed time. So this way, the caller does not have to hold the phone listening to some ‘Hold Music’. The call centre can also register more such requests instead of giving ‘busy tone’ to callers while dialing the toll free number of customer service.

There are two types of call back services.
1. Automated Call Back Services
2. Manual Call Back Services

1. Automated Call Back Service

Automated call back service is where the caller registers itself for the call back service through various means. The call centre also schedules the automated call back service to the client automatically. It can also inform the caller expected time of call. Some of the methods how this kind of automated call back service is registered :-

a. Call by missed call
Missed Call has become a free tool for message transfer in India specifically.
or call back by submission of form in website. Apart from intentional missed call, there are also instances where some calls go unattended due to all agents being busy.

b. Online Registration

All organisations now a days have a website and every website has a contact us form which includes a text box for phone number too. This form is filled up web visitors and submit the form. This number is then automatically schedule for call back. Some intelligence like calling back in office hour as per visitors timezone, language etc. could also be stored.
Apart of online contact form, there are many online form submission like online registration, online enquiry etc. where automated call back service is scheduled.

2. Manual Call Back Systems

In manual call back services, the phone numbers are collected using ‘offline methods’ like filling up feedback form at shops, restaurants etc. After collecting the name and phone numbers from such forms, it is manually processed and entered in the call back system by a person to schedule the call back service.

With SMS ( short messaging service) becoming very common and known by every mobile phone users, SMS is widely used to alert about the time and subject of the call back service. It prepares the person who is expecting the call back service.

Call back service is beneficial for both the caller as well as the call centre or any company. It captures the enquiry and assures of follow up. Above all, it maintains all records which can be used for various analysis.

In the next part, I would try to explain how to implement automated call back service.

Recently, Tata Docomo, India is advertising about IVR used in its customer care where it says that in order to keep it simple, they allow caller to speak to human agent quickly without going through maze of key-presses, listening lengthy and boring menu announcements!

Well, one line comes to my mind quickly, if you want your caller to get connected to human agent, without having to use self service IVR, then please use ACD ( automatic call distribution ) system available in almost any PBX available now a days!

The actor is Ranbir Kapoor, one of the most popular young actor in Hindi film industry. The script is in Hindi, the English translation would look resemble below :-

“Think if every one starts speaking the way customer care of mobile compaies treat their customer when they call,”

Daughter would say, “Daddy, may I have ice cream ?”
Father would reply, “If you want now, press 1, if you want to have it later, press 2″ ( laughter)

Daughter : Daddy, do you love me ?
Father : Your question is very important to us, please be online

(laughter)

While TATA-DOCOMO may think that making their caller to speak to human agent, “they are keeping it simple”, they should remember few points here about IVR :-

1. IVR is essentially a system which is capable of providing important information to caller on telephone in voice without any human intervention. While the same task can be performed by human, but machines perform better than human 24 hours a day with more efficiency as they don’t tire, they don’t take lunch break ( or attends natures call )!

2. A machine like IVR gets tired or bored unlike humn either it is morning or evening, summer or winter and can never abuse the caller even when abused or provoked by the caller!

3. Machines do not leave the job and join a rival company!

Finally, while IVR may not be the answer to all customer problems, but it can surely provide some information related to mobile phones like prepaid balance, listen to current bill amount and bill due date etc.

So, TATA Docomo should hire IVR specialist or VUI ( Voice User Interface) designer to make their customer care simpler and more efficient!

Recently, there has been news about growth of outbound IVR systems everywhere in the world. I have also experienced people preferring outbound IVR over inbound IVR. Outbound IVR systems are being preferred in those kind of application where some customer authentication or verification like credit card authorisaton, phone banking, voice alerts are required or in IVR applications like appeal for voting in election campaign apart from traditional usage of outbound IVR as predictive auto dialer in call center or contact center.

Difference between Inbound IVR and Outbound IVR systems

Technically speaking, there is not difference between inbound IVR systems and outbound IVR systems. Though in outbound system, few extra tasks by IVR software needs to perform like Call Progress Analysis (CPA). Apart form that, there is minor difference in call flow only. There is no hardware difference.

But there is a huge difference between inbound IVRS and outbound IVRS commercially. The major difference is, apart from IVR systems on toll free numbers, caller has to pay for calling to IVR number for per minute of usage as per tariff plan subscribed by the caller from a Telecom operator. But in outbound IVR, the called party or the user of the IVR system is not charged!

In inbound IVR, user dial in to the IVR number while in outbound IVR, the IVR calls out to the user. Once call is connected, the IVR operation remains the same.

In real world, outbound IVR faces many problems like detecting reason for connection of the call. Because call may be connected due to called party picking up the phone, called party transferring the call to its voice mailbox, answering machine etc. While these may cause problems, but with CTI boards offering advanced features for call progress analysis, outbound IVR software can detect these different types of connections though not with 100% accuracy all the time.

Why Outbound IVR is growing ?

1. IVR being increasing used as utility services
Outbound IVR is majorly growing as IVR is becoming increasingly a public utility service. If any public utility services to be successful, it should always be offered “free” to the actual users! Recently, people are increasingly using IVR for various public utility services like flight status alert, news alerts, remainder services etc.

2. Security reasons
In a any verification, it is always more secure if the call is originated from the verification agencies. I hope some fraud can be eliminated if the call is originated from verification agency. Verification calls or credit card authentication calls can be scheduled after some time consuming manual or automated checks about the credentials before asking an user for authentication.

3. Growth of Service Industry
Service industry has been growing anywhere in the world and more in India. It has increased in many call centers, tele-marketers which has increased requirement of outbound IVR systems. Many call centers use outbound IVR as predictive dialer, automated payment remainders, payment acknowledgment.

4. Innovation in IVR Systems
With advent of Hosted IVR solutions, the cost and implementation time of IVR systems has gone down and many smaller companies have started availing IVR services for various purpose. With falling telephone charge per minute, it has become more affordable by many smaller companies for whom outbound IVR was not affordable earlier.

I think, in days to come, outbound IVR will continue to grow.

Predictive dialer can be termed as smart auto-dialer.  Auto dialer dial out telephone number and handover or transfer the call to human agent in a call center.  Once the dialed number answers, the call agent or telemarketer starts speaking as per the outbound call center function.

Now there can be many situations where the process as described above may not go as expected. For example,

1. The dialed number may be busy. In that case, call agent will hear busy tone and disconnects wasting precious time of the call agent who is paid by the hour.

2. The dialed number simply does no reply. Poor call agent will listen the dialed number ringing and listening it over! Wasting precious time as well as patience.Though now a days, the dialed number may play a hit number of the season thanks to CRBT ( Caller Ring Back Tone), but that is not why a call agent is employed.

3. The dialed number turns out to be a FAX or a voice mail! Another miss!

4. The dialed number simply choose to disconnect the call. Yes, if the dialed number is a mobile number, they can disconnect a call and it was not possible for land line number though! Another miss by call agent!

5. What if auto-dialer dials out a number successfully, but no call agent to take to call ? This time the cursing will come from the dialed number.

6. With NDNC ( National Do Not Call) registry in place in almost every country ( even in India) in the world by now, one can not dial out to any telephone number! What happens if the dialed number is listed NDNC ? Hefty fine as well as few curse from the dialed number.

Predictive dialer tries to solve all the above problems! This obviously will increase call time by call agents or tele-marketer in a call center manifold! This will increase efficiency as well as profitability of the call center.

So, predictive dialer is the smart auto-dialer which can increase agent talk time thereby increasing productivity as well as efficiency. It allows higher utilization of resources in call center and higher profit.

Now, how about an IVR system for smart auto dialing job ? have a look at the call flow attached below :-

IVR as Smart Auto Dialer or Predictive dialer

I am pretty sure this ( outbound IVR) can replace traditional predictive dialer or auto dialer which will be much cheaper, feature rich as well as scalable.

Few enhancements:-
1. Once call is connected, it can announce to the caller in the sweetest voice possible, what is the call is about and ask if s/he is interested to know more and then transfer the call to telemarketer or call agent. I am sure it will screen dialed person and increase conversion ratio!
2. Outbound IVR as predictive dialer can also get feedback.

Finally, I would say, it is time for you to switch to outbound IVR from your predictive dialer. Or, if you were a call center owner and wanted to have a predictive dialer, re-think and seriously evaluate outbound IVR. you may contact me.