Normally, outbound IVR System or Bulk Voice call has been widely used now a days to advertise products, either for selling or promoting. This has been copied directly from its previous form of mass promotional activity using SMS ( Short Messaging Service) using voice forms, instead of text form.
Over the years, this service has been used(misused) so much that NDNC ( National Do Not Call ) Registry has been set up by government in many countries which maintains telephone numbers where any promotional call can not be made without any explicit written consent. And this has again given rise to the concept known a “transactional message”, which means any important alert message/calls can be sent to phone numbers which are even registered with NDNC. Apart from this, in order to help people avoiding picking up pesky calls, all promotional calls has be made from designated series +91140 series numbers in India.
And these measures have been successful in preventing many pesky calls. But the question arises, are these measures meant to prevent pesky or unwanted calls depriving people of getting useful information in time ?
And with all these government sponsored procedures to block pesky calls or promotional calls, it seems almost impossible to advertise any product or service using bulk voice calls. So, how to send out useful promotional messages to prospective clients ?
Here are few tips how to use bulk voice calling while following NDNC rules :-
1. Avoid blind outbound calls
Most of the bulk voice calling systems just dial out random numbers from any series during office hours. This should be strictly avoided as this practice may have led to pesky calls which are generated disliked by all. Always use verified phone numbers and targeted audience for bulk voice calling.
2. Obtain explicit authorisation to receive calls
Advertisers should obtain explicit authorization to make calls to phone numbers before making any calls. It can be done by asking a person to give a missed call or while registering for a product/service through website.
3. Inform about nature of calls and information
Always try to inform called party about nature of calls or information. If possible, also inform the phone number from where calls would be made.
4. Give option to choose time when they can receive calls
Always call during non-peak hours or desired time period. Websites or E-com portals should also have option to select time of the day when their registered users are comfortable to receive calls. And this time period should be adhered to while making calls to them.
So, simple bulk voice calling system should be avoided which picks up phone numbers from some database, dials out, play a voice files if the call is picked up. Instead, one should use a smart IVR System which is capable of doing many logical computation before making an outbound calls.