In my previous post on IVR as E-Com Portal , I tried to explain how IVR can be used to generate revenue. In this post, I would try to list the some services, which should be interesting and likely to generate revenue. I think, it would be best if the IVR e-com portal is operated either on a toll free numbers or on a normal telephone number without any premium charging. Normally, voice portals provide the services free while charging premium for the call.
1. Direct Selling
One would be surprised to know that, many products, services could be sold on IVR. Few such products or services are :-
a. Music CD/Albums :
One can build a complete music store on IVR. The obvious advantage on operating a music store on IVR is ‘listening trailers’ on the fly! Callers would find it very easy to search any music number or album by language, genre, singer, films etc. There can be many options how caller pay, orders DVD etc.
Most probably, many people are aware about buying tickets on IVR system. One can sell flight ticket, railway ticket, bus ticket, movie tickets on IVR e-com portal.
Books could be sold on IVR e-com portal easily and some excerpt could be read out to the caller about new arrivals of books!
If Domino’s can sell pizzas on phone, why not you ? One can sell foods on phone with home delivery facility!
e. Branded Products
Normally all branded products need not be touched or felt or inspected personally! There are many such products which one can buy on phone. For example, why should one need to check anything about LUX soap or 1KG of Basmati Rice ?
There must be many more items which can be sold directly on phone. All those which can be sold on phone could be automated on IVR e-com portal!
There are many services which an intelligent IVR can provide to people which could be sold on IVR e-com portal. Some of them are :-
a. Distance education
Paid courses could be made available on IVR. Also lectures by eminent professors, teachers could be made available to registered students from distance.
b. Paid consultancy on phone
Doctors, astrologers could provide consultancy on IVR E-com portal. The main advantage of IVR consultancy is anonymity and many people can explain on phone without any inhibition. Of course surgery can not be done on IVR E-com portal, but some appointment with a surgeon could be surely sold on IVR e-com portal.
c. Notification Services
IVR can notify anyone by calling up! So IVR e-com portal may provide this service either for registered paid member or per usage basis.
d. Bulk outgoing call services/On demand outgoing call services
I am quite sure, this is one area which is picking up and likely to grow more in coming years. With increasing penetration of phones, people want to travel less for sending their messages quickly to many people!
Voice advertising is one area which may sell on IVR e-com portal.
These are few services, products, which I believe, can be sold on IVR e-com portal. There are various tools to develop an IVR portal using which one may develop IVR E-com portal quickly and easily.
Like any other businesses, success of IVR e-com portal will depend on many things and those are outside scope of this article. But, IVR e-com portal can surely work and generate revenue.